Virtual Marketing Director – Yearly
In these challenging times, the cost of employing a senior expert may be hard to justify. Most business owners appreciate that the strategic business direction needs to be mapped out and essential to a marketing plan is knowing your market. A Virtual Marketing Director is an invaluable resource – at your fingertips exactly when you need support.
Prefer to pay monthly?
We offer the same package for £900 inc VAT per month.Find out more
If you are an ambitious start-up, growing small business or an established corporate, you will benefit from high level marketing expertise, enabling you to reach new customers and maximise your revenues from existing clients.
We have launched the new Virtual Marketing Director service to provide continuous marketing expertise on a pay-as-you-go basis. Virtual Marketing Director is a flexible and bespoke resource that can integrate seamlessly into your business for a fraction of the cost of employing a senior marketing professional. The Virtual Marketing Director service delivers true value, clarity and strategic direction to any business for the fee of £20,000 inc VAT per year.
The Virtual Marketing Director service gives you access to support and insight from the highly experienced Purpol Marketing team. The Virtual Marketing Director will support your business by:
- Business development
- Strategic planning
- Market strategy and implementation
- Communication preparation
- Marketing activity monitoring
- Mentoring and training
With a structured approach and through close integration with your team The Virtual Marketing Director service includes the following:
- Review – Facilitating the strategic roadmap on how to direct your business
- The Strategic planning stage creates and develops your marketing strategy.
- Analysis of your current situation
- Research and detailed understanding of your market
- Competitor analysis
- Segmentation of your audience
- Definition of objectives and KPI’s
- Development of a clear and integrated strategy
Acquire – Practical techniques for generating new customer leads
Assessment of marketing activity with a Quarterly review meeting to discuss:
- Business development objectives
- Lead generation
- Bid and Pitch development
- Progress against previous objectives
Promote – Creating an authoritative voice targeted to your audience
Promotion of your business for powerful impact.
- Development of promotional marketing plan
- Brand assessment
- Website review and optimisation
- Direct marketing
- Social media Integration
Retain – Understanding and developing customer loyalty
Retaining customers for ongoing business sustainability.
- Customer Relationship Management (CRM) system development
- Loyalty schemes
- Referral and partnership programmes
- Cross and upsell targeting
When signing up for the monthly Virtual Marketing Director service you will receive:
- Initial strategy consultation in first month and every quarter
- Development of strategic marketing plan
Quarterly detailed action plans of all tactical marketing activities including:
- Communications planning
- Content creation – Adverts, Direct advertising, Blogs, Vlogs, lnfographics, Thought Leadership articles and White Papers
- Promotions, events and customer communications
- Quarterly review of progress against objectives and KPI’s defined in the strategy.
- Implementation support including:
- Skype consultation every month to keep updated with progress
- Back up support by phone email and Skype when you need it
All this for only £20,000 inc VAT per year
Prefer to pay monthly? We offer the same package for £1750 inc VAT per month.